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Click the button below to complete our request form and a Haas Digital team member will connect with you soon. Request Form. Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants.

Participants must complete 80 percent of the required activities including a capstone project if any to obtain the certificate of completion. This program also counts toward a Certificate of Business Excellence. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education. Learn new skills with your colleagues and get special pricing. Learn more. The first week is an orientation module only, there is no teaching, and it is recorded. Join the online program now and don't delay the impact that the program will have on your career.

Flexible payment options available. Preview this program, free Explore the learning experience through our program preview Your coupon and a program brochure will be emailed to you No credit card is required First name. Last Name. Privacy Policy optional. Learning is better with your colleagues Our students tell us that taking this program together with their colleagues help to share common language and accelerate impact. We hope you find the same. Special pricing is available for groups. Full Name.

The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning. Courtlyn Promotion and Events Specialist.

Enroll now Not now. Digital Transformation Online Enroll today for this online program to reimagine your business for a digital economy. Become an Expert Digital Strategist Preview program for free. Course Information Special group enrollment pricing. Application Details Round 1 The deadline for this round has passed.

Application Deadline. Why Take This Program? Every organization, regardless of industry and whether it sells goods or delivers services, is now an information company. From relationships with external partners and customers, to internal operations, digital technologies have changed how information is transmitted and processed. Consequently, every job function within every firm and industry is vulnerable to some manner of digital disruption.

With this program from UC Berkeley, identify and work with the three key components of digital transformation for your organization, namely—data, technology, and people—to make the leap toward staying relevant in a digitally centric world.

Who is This Program For? This online program is designed for: Mid- to senior-level managers who need a strategy to lead their business unit or firm through a sea of massive disruption. Leaders who strive to be more proactive in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology. Participants who may be leaders of a functional department, head of a business unit or region, or who have general management responsibilities.

Key Takeaways This program will position you to: Identify opportunities to address specific problems within the firm and frame them in a way where a digital solution can be optimal. Manage the organizational transformations, in the form of people and processes, required to enable measurable and significant change. Navigate the legal and ethical considerations that surround digital business practices, such as privacy and data protection.

About the Digital Transformation Program Data and technology are at the core of digital transformation, but these factors alone are not sufficient to make the leap towards staying relevant.

The Digital Transformation online program by UC Berkeley Executive Education takes leaders through a two-month journey that equips them to: Identify opportunities to address specific problems within the firm and frame them in a way where a digital solution can be optimal.

Manage the organizational transformations, in the form of people and processes, required to enable measurable and significant change Navigate the legal and ethical considerations that surround digital business practices, such as privacy and data protection. Module 1: Introduction and Overview. Module 2: Opportunities for Digital Transformation Learn how to identify high-value customers using pre-post testing for redesigning a service process and network analysis.

Module 3: The Role of Data Analyze the use of descriptive, predictive, or prescriptive modeling and how to assess the different sources of data and problems related to the quantity and format. Module 4: The Process of Digital Transformation Master looking at processes through a customer-centric lens to identify the scope of improvement and create process flows for your organization.

Module 5: Digital Business Models Understand how subscription models are driving massive growth and the difference between dynamic and personalized pricing. Module 6: People and the Organization Identify the importance of specifying strategic imperatives for a digital transformation and the key performance indicators that can be used to measure an organization's performance relative to these imperatives.

Module 7: Technology and Policy Understand the regulations around data collection and usage and the ethical questions that emerge. Module 8: Conclusion and Action Plan For your capstone project, summarize the takeaways from the previous modules and place them into the context of an entire strategy for your firm. Industry Examples Across all industries, digital technologies have changed how information is transmitted and processed.

Learn from these examples: Healthcare Optimize hospital patient flow in an emergency department. Banking Conduct network analysis to find the high-value customers and leverage those relationships. Transportation Using indoor location tracking of airline passengers, learn how predictive and prescriptive analytics help understand where passengers go and what services to offer them. Content from the program is either inspired by or directly derived from research and applications from companies that include: Cambridge Analytica One of the most notorious data breaches of all time occurred when Cambridge Analytica sold Facebook user data and violated the terms and conditions of the API.

Panera Bread The customer experience was suffering at Panera Bread due to long order and wait times. PayPal How does a payment platform become ubiquitous? Participant Testimonials. Program Faculty Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.

His research unpacks the complex interrelationships among the culture of social groups, the cognition of individuals within these groups, and the connections that people forge within and across groups. Much of his work is set in organizational contexts, where he uses computational methods to examine how culture, cognition, and networks independently and jointly relate to career outcomes.

In a prior career, Sameer was a partner at a global management consultancy Monitor Group; now Monitor Deloitte. Specifically, he develops and applies text and data mining methods for processing user-generated content. His goal is to discover and select opportunities for product and service innovation.